This is a fade.
![](https://img.buzzfeed.com/buzzfeed-static/static/2024-02/8/21/asset/f6b06538d79c/sub-buzz-933-1707426894-7.jpg?crop=1888%3A1423%3B1213%2C1603&downsize=700%3A%2A&output-quality=auto&output-format=auto)
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You’ve probably noticed that it’s a haircut that Travis Kelce has rocked for years.
![closeup of Travis Kelce](https://img.buzzfeed.com/buzzfeed-static/static/2024-02/8/21/asset/fe5951bab14b/sub-buzz-1092-1707429070-3.jpg?downsize=700%3A%2A&output-quality=auto&output-format=auto)
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Though recently, he was also credited for popularizing it in a New York Times article, which even dubbed the hairstyle the “Travis Kelce.”
![Closeup of Travis Kelce](https://img.buzzfeed.com/buzzfeed-static/static/2024-02/8/21/asset/edf105fe2601/sub-buzz-2755-1707429055-9.jpg?downsize=700%3A%2A&output-quality=auto&output-format=auto)
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The piece was about how people have apparently been going into barbershops and requesting fades amid Travis’s blossoming relationship with Taylor Swift — when, in reality, it’s a very classic mens haircut, and has been a favorite within the Black community and others for a minute now.
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Thankfully, Travis knows better because he totally shut down the notion on a new episode of his New Heights podcast.
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“Yeah, can you guys stop telling people that I invented the fade?” he said. “I didn’t, all right. I walked in a barbershop one day, didn’t even know what I was getting. I didn’t invent the fade.”
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You can see his comments around the 22 minute mark.
He also called the idea that he created the fade “ridiculous” at a later press conference.
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“It’s absolutely ridiculous. And to do it on February 1, to throw me to the wolves like that,” Travis added. “That was just messed up, man. I don’t want anything to do with that one.”
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Listen to the full podcast here.